Looking to build your personal brand? Have no idea where to start? These are the 10'C of personal branding collected over the last 8 years of trial and error. I've purposely grouped some of them in pairs as they go hand in hand as key fundamentals.
- Clarity & Confidence. Imagine being asked to write a book about your life and the lessons learnt. Correct me if I'm wrong but it'll require a lot of digging into who you are and what are some of the values you live by. It's difficult to do this by yourself but so you'll need someone to extract not just your story but the keywords that define you as an individual. Once you're aware of who you are it's packaging your expertise into products, content, copy and a campaign which will allow you to communicate confidence within your audience.
- Customer Journey & Communication. Every established business will have a manual for pretty much everything whether it be sales or HR. You also require a road map which takes your audience on a journey which empowers them to take action. Alongside this your communication strategy comes down to the tools used to get your audience involved and engaged with your personal brand.
- Creativity & Content. We all have a USP (Unique-Selling-Point) and it's your job to come up with creative ways by which you do not just get it across to people but it also requires you to emotionally engage individuals to create brand loyalty and feel like they have a relationship with you. This is a key fundamental that is to be consistently evolved and managed.
- Community & Consistency. Every person needs a home, so regardless of what content and tools your audience needs to be situated on one key platform that allows them to engage and get involved. I often get asked, what if I'm not consistent in posting, a strong community won't require you to always be present. As long as you're welcoming, dropping new content and engaging it shouldn't eat into your day too heavily. If time is an issue you can always hire a community manager to take over and do most of the engagement. Lastly, you need a combination of offline and online, following our research some of the most powerful personal brands have a combination of both.
- CSR (Corporate Social Responsibility). People will jump to support you if you have a purpose in making a difference in the lives of people. Whether it's Tony Robbins feeding millions, Richard Branson giving opportunities to entrepreneurs with Virgin Startup or even you talking about mental health. This is a great way to not only leave a legacy but it's showcasing a different side of you that people don't often see.
- Collaborations. This can be a risky one with your personal brand on the line. I've had my fair share of challenges but till today some of the strongest communities and people that have supported my growth has come through strategic partnerships and people who actively engage with me to deliver amazing experiences.
- Closing the deal. There are so many different perspectives on whether you can or can't monetise your personal brand. I can understand the CEO's of FTSE 100 companies won't have the time but for SMEs and Consultants, this is an amazing opportunity for you to open up other revenue streams. Closing the deal also doesn't have to be monetary it could also be a destination to which you empower people to achieve. This often requires some serious thought.
These are fundamentals that we've taken 100's of people through over the past 3 years. If you would like to find out how we can support you in becoming the Steve Jobs, Richard Branson or Elon Musk of your niche, arrange a 30 mins Consultation so I can share some ideas as to how you can move forward. http://calendly.com/abdulshakur/30mins