So let me solve this problem for you with this short guide on re-purposing content to work on every platform. Start with video content, I highly advise getting the story, explanation and evidence across in a video that may last between 3-5 mins which you can post on both Facebook and Youtube
- Take the audio from that content and turn it into a podcast, alternatively, you can go interview an expert on this conversation.
- Share the story behind the content on your facebook profile so it engages people, you may even want to show the behind the scenes of the interview with some raw images that you've taken on your day. How you feel often goes a long way to getting people's attention.
- Use stories on both Instagram & facebook to break down the same video content into shorter summarised chunks, don't get to use stories to ask questions and engage with people who want to know more about your thoughts.
- Instagram is very people and stories orientated but avoid always make it about you. Use @HumansOfNy as an example of how you can tell stories of people in your industry whether customers or influencers. Also, keep an eye out on what hashtags your audience use and follow so you can include them in your content.
- You then transcribe the video into an article that you can share on Linkedin or Website. (Key emphasis on 'Or' because there are SEO complications which I've been told by SEO expert Jamil from Bootcamp Media)
- That article can then be shared on twitter and your email newsletter. With twitter, you can also share your content numerous times a day because of the newsfeed that disappears.
These are the 5 steps to re-purposing your content on social media with one piece of content saving you time and effort. Also from experience, most content is effective first thing in the morning, lunchtime and then in the evening so you should allocate those time rather than having to consistently try and get it right by seeing it as a chore or choosing random times.