Why You Can Afford To Make Mistakes With Your Personal Brand
Linking your personal brand to a cognitive bias. Part 2
· Personal Branding,content creation
Precious is the word that comes to mind when most people are building a personal brand. Is it a bit too much? It's not like we no longer like Kevin Hart because of who he was years ago. In this article, we'll discuss the cognitive bias of the liking/loving tendency.
So this bias, in particular, is all about how we ignore the faults or flaws of people and brands that we admire. Here is one huge strategic move which will help you become a lovable personal brand so mistakes don't hurt.
Be emotional, I got off the phone to a fellow entrepreneur recently and they themselves acknowledged that they needed to show a different side to them. The reason why she struggled was that we fear that people might not take us seriously as a business owner.
My response was simple. In a world of Instagram and social media where people are turning their personal brands into lifestyle magazines with no real value or heart. We need more people to be real, to be authentic and relate to the everyday person about the challenges and wins. It makes us more human and relatable.
The other reason why people don't show their personal side or share moments as it may seem as unprofessional but it's actually very strategic. Just like storytelling being vulnerable or authentic allows people to engage with you hence increasing the likelihood of you turning up on their news feed once again. Also, watch the difference in engagement the next time you post about something personal vs professional.
The biggest advantage of showing emotion is that research has shown that we make a lot of decisions emotionally, whether it's an iPhone or handbag it creates room for people to feel connected or important. Your personal brand could also be that same magnet for people.
Lastly, you should see yourself not as a perfect personal brand. Just like a hero, he will go through ups and downs but at the end of the movie, we shall always want him to win. You are that superhero!
If you would like some encouragement or just a few pieces of advice feel free to arrange a call with me and I'll give you some tips to point you in the right direction. http://calendly.com/abdulshakur/30mins